# B2B Network

In bike, hike & boat travel, tour operators sell through many resellers — and resellers source from many tour operators. Every partnership means coordinating **pre-season product data** as well as **in-season booking related travel documents**. Without automation, each new partner adds manual work — and neither side can scale.

The GUIBO B2B Network solves this for both sides:

<table><thead><tr><th width="184.42498779296875">Role</th><th>GUIBO B2B Network Benefit</th></tr></thead><tbody><tr><td><strong>For Tour Operators</strong></td><td><mark style="color:$primary;">One solution</mark> <mark style="color:$primary;">to automatically provide pre-season product data as well as in-season booking related travel documents to any reseller.</mark></td></tr><tr><td><strong>For Resellers</strong></td><td><mark style="color:$primary;">One solution to access more than 7,000+ bike, hike &#x26; boat products,</mark> <br><mark style="color:$primary;">ready for automated reselling under your brand.</mark></td></tr></tbody></table>

{% hint style="info" %}
The GUIBO B2B Network is not a closed system. Tour operators can work with any reseller. When both sides are on GUIBO, additional workflows become fully automated.
{% endhint %}

### B2B Network roles and principles

#### Tour Operator

The **product owner**. Creates and maintains the product, owns the content, and is responsible for operations. In the B2B Network, the tour operator decides what to share with which reseller — from  booking related travel documents to pre-seasonal product data like GPX files and demo bookings.

#### Resellers

The **traveler relationship owner**. Typically a travel agency, OTA, or hybrid operator. In the B2B Network, the reseller controls the traveler communication under their own brand — [from booking related travel documents to pre-seasonal trip data like GPX files and demo bookings.](#user-content-fn-1)[^1]

### Pre-season Product Data and In-season Booking Data Sharing

<table><thead><tr><th width="124.65625">Phase</th><th>What happens</th></tr></thead><tbody><tr><td><strong>Pre-season</strong></td><td>Operators share product data with resellers — so resellers can prepare sales channels and support teams before the first booking arrives.</td></tr><tr><td><strong>In-season</strong></td><td>Operators share bookings — GUIBO delivers a re-branded Trip Link with all travel documents under the reseller's brand.</td></tr></tbody></table>

### How it works for each side <a href="#how-it-works-for-each-side" id="how-it-works-for-each-side"></a>

{% columns %}
{% column %}
**Tour Operator**

Share travel docs and trip data with my reselling partners

<a href="b2b-network/for-tour-operators" class="button primary">B2B Network for Tour Operators</a>
{% endcolumn %}

{% column %}
**Reseller / Travel Agency**

Receive travel docs and trip data from my tour operator partners

<a href="b2b-network/for-resellers" class="button primary">B2B Network for Resellers</a>
{% endcolumn %}
{% endcolumns %}

[^1]: This is wrong, fix!


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.guibo.travel/publishing/b2b-network.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.