How tour operators and resellers collaborate at scale through automated sharing of travel documents and trip data in the GUIBO B2B Network.
In bike, hike & boat travel, tour operators sell through many resellers — and resellers source from many tour operators. Every partnership means coordinating pre-season product data as well as in-season booking related travel documents. Without automation, each new partner adds manual work — and neither side can scale.
The GUIBO B2B Network solves this for both sides:
Role
GUIBO B2B Network Benefit
For Tour Operators
One solutionto automatically provide pre-season product data as well as in-season booking related travel documents to any reseller.
For Resellers
One solution to access more than 7,000+ bike, hike & boat products,
ready for automated reselling under your brand.
The GUIBO B2B Network is not a closed system. Tour operators can work with any reseller. When both sides are on GUIBO, additional workflows become fully automated.
B2B Network roles and principles
Tour Operator
The product owner. Creates and maintains the product, owns the content, and is responsible for operations. In the B2B Network, the tour operator decides what to share with which reseller — from booking related travel documents to pre-seasonal product data like GPX files and demo bookings.
Resellers
The traveler relationship owner. Typically a travel agency, OTA, or hybrid operator. In the B2B Network, the reseller controls the traveler communication under their own brand — from booking related travel documents to pre-seasonal trip data like GPX files and demo bookings.
Pre-season Product Data and In-season Booking Data Sharing
Phase
What happens
Pre-season
Operators share product data with resellers — so resellers can prepare sales channels and support teams before the first booking arrives.
In-season
Operators share bookings — GUIBO delivers a re-branded Trip Link with all travel documents under the reseller's brand.
How it works for each side
Tour Operator
Share travel docs and trip data with my reselling partners
