# Intro to GUIBO

GUIBO empowers specialist tour operators and travel agencies to deliver exceptional, personalized travel experiences through intelligent automation.

### Who is GUIBO for?

* **Tour Operator**: Upgrade your products with digital travel experiences for travelers and agencies
* **Travel Agency**: Combine publishing automation with protecting your customer relationship.
* **Hybrids**: Profit from the complete toolkit for creating, selling and reselling travel products

### Core Principles

We operate on four core principles working together to reduce manual effort while enhancing travel experiences.

1. **Personalized traveler experience**\
   Tour provider travelers expect both a cared-for experience and state-of-the-art digital experience. That's exactly what GUIBO is built for.
2. **Automated publishing**\
   GUIBO integrates with your booking system to automatically create personalized travel documents, eliminating manual processes.
3. **Centralized content management**\
   Maintain content once, publish everywhere: Consistent content on all channels (tour guide app, roadbook, website), eliminating maintenance work work.
4. **Automated B2B connectivity**\
   Reselling partnerships drive success for both operators and agencies. GUIBO makes collaborating with reselling partners simpler than ever before.

### Core Capabilities

<table data-full-width="false"><thead><tr><th width="177">Component</th><th>Enables you to...</th></tr></thead><tbody><tr><td><strong>Tour Guide</strong><br><strong>App</strong></td><td><ul><li>Provide personalized itineraries with a state-of-the-art experiences</li><li>Notify travelers easily and at any time</li></ul></td></tr><tr><td><strong>Roadbook</strong></td><td><ul><li>Generate high quality Roadbooks for your products</li><li>Automate high resolution mapsheets</li></ul></td></tr><tr><td><strong>Release</strong><br><strong>Page</strong></td><td><ul><li>Provide travelers with a single point of entry to all docs they need</li><li>Automate personalized publishing at scale</li></ul></td></tr><tr><td><strong>API</strong></td><td><ul><li>Create personalized Release Pages from your booking system</li><li>Integrate content from your existing IT systems to GUIBO</li></ul></td></tr><tr><td><strong>B2B Network</strong></td><td><ul><li>Automate rebranding for agencies</li><li>Find new reselling partners with 60+ tour providers, 5,000+ bike &#x26; hike products</li></ul></td></tr><tr><td><strong>Content Management</strong> </td><td><ul><li>Manage products, routes, POIs and content with the GUIBO web-portal</li><li>Simplify and automate product maintenance with reusable libraries</li></ul></td></tr></tbody></table>