# Integrate External Content

## Choose your path

In order to find your best integration setup, you need to understand on how you want to create releases in GUIBO. A **release** is one set of travel documents published for one booking — delivered to travelers via a Trip Link. Every booking in GUIBO results in one release.

There are two fundamentally different ways to create releases. Which one is right for you depends on one question:

## Where is the trip structure defined?

|                      | In GUIBO                                                                                                                                                                   | In your external system                                                                            |
| -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------- |
| **Approach**         | **Guidebook-based releases**                                                                                                                                               | **On-demand releases**                                                                             |
| **How it works**     | You maintain trip structure in GUIBO (once per season). Each booking creates a release from an existing guidebook, personalized with accommodations, documents, and dates. | Your external system sends the complete trip structure per booking. No guidebooks in GUIBO needed. |
| **Trip structure**   | Same for every booking of a product (except personalization).                                                                                                              | No standard trip structure. Differs from booking to booking.                                       |
| **Typical use case** | Standardized tours with consistent itineraries                                                                                                                             | Tailor-made trips, dynamic packaging                                                               |

## Next Steps

| Your situation                                                      | Next step                                                                                                                                               |
| ------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Trip structure defined in GUIBO, personalized per booking           | [Integrate external content when using guidebook-based releases](/content-management/integrate-external-content/when-using-guidebook-based-releases.md) |
| Complete trip structure managed per booking in your external system | [Integrate external content when using guidebook-based releases](/content-management/integrate-external-content/when-using-on-demand-releases.md)       |


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